10 Game-Changing Applications of AI in OTT Streaming Platforms

Artificial Intelligence (AI) is transforming the Over-the-Top (OTT) video streaming sector, making customer experiences and efficiency operations better. From recommendations to next-gen content creation, AI is transforming entertainment consumption for audiences. Here are ten emerging uses of AI in OTT platforms. 1. Personalized Content Recommendations AI-powered apps monitor user history, interests, viewed history, and ratings to curate personal content streams. Streaming content of their favorite programs and movies is scrolled less and interacted with more by users. Example: Amazon Prime Video and Netflix's highly personalized program recommendations are high-priority choice user account-driven. 2. Dynamic Content Curation AI-based platforms allow dynamic curation of genres in real time. OTT platforms, based on trend analysis of data, geo-interest, and user trends, can provide trending, seasonal, or local content at the optimal time. Example: Real-time dynamic curati...