From Data to Decisions: Implementing Product Analytics That Works

B uilding a fantastic product isn't so much about killer design or slick usability—it's about knowing your users. What they do, where they get stuck, and why they hang around (or don't) is what sets successful products apart from the rest. And that's where product analytics comes in. Whether you're offering mobile development services, developing a SaaS platform, or executing a custom mobile application development project, product analytics can be the key to success. This handbook dispels why product analytics matters, how to utilize it correctly, and how to develop your analytics approach as your business grows. What is Product Analytics? Product analytics is the act of measuring and analyzing user behavior in a digital product, such as a web or mobile application. This data allows product managers, designers, marketers, and developers to make fact-driven decisions on features, UI/UX, onboarding flows, and beyond. In contrast to basic tracking statistics lik...